Dr. Deepti Jog is a faculty member with extensive experience in marketing, consumer behaviour, and sustainable consumption. She completed her MPhil and PhD at Goa Business School, Goa University, and brings over eight years of research and teaching experience, along with four years of industry experience.
Dr. Jog’s research interests focus on green consumption, sustainable alternatives in marketing, and the tourism domain, exploring how environmental and social factors influence consumer choices. She has a strong background in empirical research, case studies, and statistical analysis, including techniques such as regression and Structural Equation Modelling (SEM).
At NALSAR, she teaches Marketing, Consumer Behaviour, Business-to-Business Marketing, and Research Methodology, while contributing to scholarly research that bridges theory and practice in socially responsible marketing.