Mahendra Shukla

Assistant Professor of Management

Dr. Mahendra Shukla is an Assistant Professor in Business Analytics with over six years of industry experience in sales and marketing at ITL, John Deere, and Jain Irrigation Systems Ltd.

His teaching interests include Business Statistics, Business Research Methods, Advanced Methods of Data Analysis, and Marketing Analytics.

He has research interests in Marketing Decision Models, Relationship Marketing, Manufacturer-Retailer Interactions, Interdependence Structure in Channel Relationship and its Impact on Channel Performance.

Education

  • 2010-2017  :  Ph.D., Xavier Institute of Management, Bhubaneswar
  • Aug 2000 – July 2004  :  B.Tech., College Of Technology, G.B.P.U.A&T, Pantnagar

Courses Taught

  • Business Statistics
  • Business Research Methods
  • Business Analytics
  • Marketing Decision Models

Select Publications

  • Shukla M. K. & Pattnaik, P. N. (2020) Linking Relational Benefits and Customer Loyalty: The mediating Role of Customer Intimacy, Services Marketing Quarterly, 41 (4), 322 – 343, Taylor and Francis Publications
  • Pattnaik, P. N. & Shukla, M. K. (2021). Communicating Conscious Business Practice at Ecologically Conscious Architectural Studio: A Case of Mr Zero. Book Chapter. In Effective Strategies for Communicating Insights in Business. IGI Publications 2021. ISSN: 2327-3372
  • Shukla, M. K (2023). Examining the antecedents of the effectiveness of training through a virtual learning environment. International Journal of Indian Culture and Business Management, 29(4), 458-475. (co-author).